"The Organisations named after Me are not to be used for publicising My Name, or creating a new cult around "My worship". They must try to spread interest in "Japam" (recitation of God's Name),"Dhyaanam" (meditation) and other "Saadhanas" (spiritual practices), which lead man Godward; they must demonstrate the joy derivable from "Bhajan" (devotional group singing) & "Naamasmarana" (remembering God's Name), the Shaanthi" (Peace) that one can draw from "Satsang" (good company). They must render "Seva" (Service) to the helpless, the sick, the distressed, the illiterate and the needy. Their "Seva" (Selfless service) should not be exhibitionistic; it must seek no reward, not even gratitude or thanks from the recipients. "Seva is Saadhana", not a pastime of the rich and well placed. Each one must realise his own truth. That is the purpose of all the teaching, all the curing, all the counseling, all the organising, all the advising that I do"